Thursday, June 21, 2007

Altria's Unit in Indonesia to Market Clove-Flavored Marlboro, People Say

(Bloomberg) -- PT H.M. Sampoerna, the Indonesian
unit of the world's largest tobacco company, will begin selling
clove-flavored cigarettes under the Marlboro brand name, two
people with knowledge of the plan said.

The subsidiary of Altria Group Inc. will start selling
filtered Marlboro Mix 9 from July 9, its first new brand in 18
years, said the people, who declined to be identified before an
announcement next week. Clove-flavored cigarettes, known as
kretek, dominate the market in the Southeast Asian nation, the
world's fifth-largest tobacco market.


Read more at Bloomberg Emerging Markets News

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