(Reuters) - EchoStar Communications Corp. and Google on Monday said they have partnered to create an automated system for buying, selling, delivering and measuring the impact of TV ads running on EchoStar's national, 125-channel DISH Network.
Google, whose pay-per-click Web search ad system has transformed the effectiveness of online advertising, is aiming to bring the same measurability to offline media including radio, print -- and starting in May -- through Google TV Ads.
Read more at Reuters.com Business News
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